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Topic: Commercials

Prudential, talking life and death

A Prudential billboard went up near me lately with a terrific line on it. Every time I go past it, it gets me thinking.

Today: Tweeting the Super Bowl

Watching the Super Bowl with a second screen today? Follow @BreakingCopy on Twitter for live commentary on the commercials!

Crate & Barrel’s cool ampersand ads

Crate and Barrel used to be one of those stores that I basically ignored. After all, a single dude can get everything he needs at Target, if not second-hand. Then you blink and suddenly you’re shopping for area rugs and … Continue reading

Best and worst copywriting of 2012

Happy New Year! Here’s my opinionated look at the best and worst of copywriting in 2012.

Geeky new GE ad stars famous robots

Robots never die. Here’s a new TV spot for GE featuring a parade of famous pop culture robots, lovingly reactivated from film studio storage, or wherever they’ve been all this time. Is it a good commercial? Affirmative!

10 brands that are out and proud

Can you believe it? We are finally living in an era when you can flip open GQ and see an ad for Ray-Bans featuring two men holding hands.

Flock yeah!

Cape Cod potato chips has a new commercial with an assist from A Flock of Seagulls. The band… and the seagulls. Here’s the commercial you’ve been waiting for since 1982.

How to infuriate your boss, and the IOC

On Friday, Young & Rubicam headquarters apologized for a controversial spot by its Buenos Aires office. “We are deeply regretful for the pain this ad has caused,” the agency said. What could have been so painful?

Ashton Kutcher’s Popchips flop (updated)

As soon as I finished watching the new Popchips commercial starring Ashton Kutcher as an Indian man, I thought, “I need to save a copy of this video immediately, because it’s going to be deleted from the Internet fast.” The … Continue reading

America, the ad

Here’s a commercial you won’t see in the United States. It’s the first part of a travel campaign for Brand USA, a.k.a. the Corporation for Travel Promotion, a quasi-public agency Congress created in 2010 to promote U.S. tourism. Wait, America … Continue reading