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Topic: 9/11

Budweiser 9/11 ad updates NYC skyline

On Sunday, Budweiser dusted off its famous clydesdale tribute commercial from the 2002 Super Bowl and re-aired it on the 10th anniversary of 9/11. The brand made some subtle changes to bring the spot up to date: Removing the snow … Continue reading

Is it ever OK to mention 9/11 in an ad?

For the last few days, I’ve been looking at 9/11-related ads and trying to formulate a good rule when it’s OK to mention tragedy in marketing. I think I finally came up with something while leafing through today’s paper.

“Digital OOH moment of silence”

Tomorrow between 8:46 and 10:03 in the morning, Clear Channel will flip all of its digital billboards to a 9/11 memorial graphic.

Developer Bruce Ratner’s 9/11 ad

Here’s an 9/11-themed ad that’s running in the Wall Street Journal today for the real estate developer Forest City Ratner.

Remembering 9/11 at Ann Taylor Loft

Just in case you were wondering, the Ann Taylor Loft clothing store remembers the lives lost on September 11, 2001.

Local Starbucks offers free coffee on 9/11

A Starbucks in Brooklyn is advertising free coffee on Sunday, 9/11, “a day to come together.” Is this appropriate, or tacky?

How NOT to make a 9/11 ad

“I’m not a conspiracy theorist.” When you’re trying to convince people you’re not crazy, a sentence like that is a bad start. Yet there it is, in a commercial created as part of something called the “9/11 10th Anniversary Campaign.” … Continue reading

How to make a 9/11 ad

It seems weird that the National September 11 Memorial & Museum is begging for money. But at least they’re doing it in a reasonably tasteful way.

AP’s bad call on “ground zero”

A month before the 10th anniversary of the 9/11 attacks, the Associated Press has issued a memo outlining the proper AP style for 9/11-related terms. Among them: “ground zero,” still acceptable as a reference to the World Trade Center site. … Continue reading

Are we through saying “Ground Zero”?

Recently, Michele Bachmann referred to “ground zero” at a campaign stop in Iowa. Only she wasn’t talking about the World Trade Center or 9/11. Here’s what she said: