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The Target ad that crashed the Internet

Earlier today, visitors to Target.com were greeted with an error page that said, “Woof! We are suddenly extremely popular.”

We are suddenly very popular.

The reason? The site (as well as the stores) were overwhelmed by customers trying to buy a new line of Target products designed in cooperation with the Italian designer Missoni. Products featuring the designer’s chic zig-zag patterns quickly sold out.

The launch was supported by terrific press and word of mouth, as well as this 30-second spot:

The promotion succeeded at attracting fashion-conscious bargain hunters during a slumping economy. “This was Missoni mayhem,” a Target spokesperson told the Associated Press.

As noted here last month, 1960s Italian nostalgia is incredibly sexy. Maybe Fiats would be flying off the lots if their advertising was this good.

Who created this ad and who signed off on it?

As usual for Target, creative credits are hard to find. Target’s lead agency is Wieden + Kennedy. Update: Adweek says Peterson Milla Hooks, Minneapolis.

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— By Daryl Lang. Filed under Advertising

One comment

  1. tiffany says:

    I can’t believe I missed this. The curtains, towels, the home accents are all so perfect. (For a reference, a Missoni towel typically costs $70. Hence the lurve.)

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