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Map-inspired Phoenix Metro ads

I’m a fan of public transit maps, so I love seeing an ad campaign borrow the style of a rail map in a creative way. These three ads are for the Phoenix Metro Light Rail, with the slogan, “Your life on track.”

Over 40 arts and culture events on track

Over 130 tip-offs and buzzer-beaters on track

Over 60 clubs, bars and restaurants on track

Great, right? So simple, and so cool. These ads apparently debuted last June, and they surfaced this week on Ads Of The World.

Who created these ads?

Agency: Park&Co, Phoenix
Creative director: Luis Medina
Senior art director: Shawn Hardy
Copywriter: Dan Oboyle

— By Daryl Lang. Filed under Advertising

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