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The Old Navy ad Kim Kardashian hates

Kim Kardashian is suing Old Navy over a commercial featuring actress Melissa Molinaro, who is basically copying her look. Here’s the ad in question:

The similarities between Molinaro and Kardashian’s styles have been thoroughly documented by everyone, including the poor soul who writes Old Navy’s Twitter feed. (@OldNavy: “Breaking News!! @CBSNEWS reports that Old Navy’s Super CUTE star looks like @kimkardashian. #LOL. What do you think? http://cot.ag/h7wrvl“)

Molinaro was even reported to be dating Reggie Bush, Kim K’s ex. Somewhere along the way, the word “Fauxdashian” entered our language. (New word alert!)

Personal style infringement isn’t illegal. But that’s hardly the point. If you have money you can file a lawsuit about anything.

Remember Lindsay Lohan’s lawsuit against E*Trade over this ad (by Grey New York) that features a baby “milkaholic” character named Lindsay?

That case ended in an undisclosed settlement, as TMZ reported.

TMZ was also the first to report this “fact” about the Kardashian lawsuit: “We’re told Kim believes the copycat campaign has damaged her wallet somewhere in the range of $15 to $20 million.”

Kardashian’s case involves celebrities, lawyers, publicists and marketers, so there’s some duplicity going on somewhere. The only thing you can be sure of is that everyone involved benefits from the publicity. Assuming the lawsuit ends in an undisclosed settlement (which it will), it’s hard to see how Old Navy or Kim Kardashian could be hurt by any of this.

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Who created the Old Navy ad?

Agency: Crispin Porter + Bogusky
Worldwide Chief Creative Officer: Rob Reilly
VP Co-Executive Creative Director: Tiffany Rolfe
Creative Director: Robin Fitzgerald
Creative Director: Omid Farhang
Associate Creative Director: Meghan DeRoma
Copywriter: Brittany Poole
Art Director: Brett Westnedge
Director: Joseph Kahn
More credits at Creativity.

Who signed off on it?

Amy Curtis-McIntyre, SVP marketing, Old Navy division, Gap Inc.

— By Daryl Lang. Filed under Advertising

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