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Heineken’s perfect “Date” commercial

I really liked Heineken’s “Perfect Entrance” commercial from earlier this year. Now they’ve made another big-budget, aspirational, classy ad that had a real spirit of fun. It’s called “The Date.”

This ad has a lot going for it: Music, dancing, magic, romance, sushi and James Bond-style international intrigue.

The song is “Jaan Pehechaan Ho” by Mohammed Rafi. Amsterdam Ad Blog helpfully informs us that the song comes from the 1965 Bollywood movie “Gumnaam.” If you want to download it, it also seems to have been on the “Ghost World” soundtrack.

Who created this ad?

Advertising Agency: Wieden + Kennedy, Amsterdam
Executive Creative Directors: Mark Bernath, Eric Quennoy
Art Director: Alvaro Sotomayor
Copywriter: Roger Hoard
Production Company: Sonny
Director: Fredrik Bond

Who signed off on it?

Cyril Charzat, Global Brand Director, Heineken

See more credits at Behance.

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Bonus: A rival brewer tried to get Heineken’s “Perfect Entrance” ad banned in the U.K., claiming the spot “implied that alcohol could enhance personal qualities and talents.” The Advertising Standards Agency ruled the ad was not in violation of U.K. standards. Among the board’s observations: “[B]ecause at no point was the main character seen drinking Heineken, there was no cause and effect between drinking Heineken and the man’s qualities and talents.”

Read the ASA ruling here. Found via Campaign.

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Related post: Check out the new Heineken logo

— By Daryl Lang. Filed under Advertising

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