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10 brands that are out and proud

Can you believe it? We are finally living in an era when you can flip open GQ and see an ad for Ray-Bans featuring two men holding hands.

This summer, several major brands ran high-profile campaigns with themes of gay pride. It’s not just to make a statement; it’s smart business. These ads make people feel good and inevitably get shared virally online, which increases their impact. It’s great to see heritage brands like Chevy, Oreo, and JCPenney leading the way, and willing to endure the minor irritation of low-level Internet backlash.

Below is a sampling of 10 recent and not-so-recent ads with gay-affirming themes. These are all real ads that ran in North America, not spec work.

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1. Ray-Ban

Ray-Ban ad with gay couple

(Ad by Marcel, Paris, France, 2012)

* * * *

2. Chevrolet Volt

Chevy Volt Pride Ad

(2012)

* * * *

3. Target

Target wedding registry ad with gay couple

(2012)

* * * *

4. JCPenney

JC Penney Fathers Day Ad With Gay Fathers

(2012)

* * * *

5. Amtrak

Gay Amtrak Ad

2012

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6. Oreo

Oreo Gay Pride 2012

(2012)

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7. Google Chrome

(2011)

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8. Subaru

Gay Subaru ad

(2006)

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9. Cartier

Lesbian Cartier Ad with Melissa Etheridge and Tammy Lynn Michaels

(2004)

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10. Ikea

(Ad by Deutsch Inc., 1994)

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Hat tip to the GLAAD Media Advertising Program, a great source of gay-themed advertising and discussions which I discovered while researching this post.

— By Daryl Lang. Filed under Advertising, Social Media

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