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Category: Lyrics

Best and worst copywriting of 2012

Happy New Year! Here’s my opinionated look at the best and worst of copywriting in 2012.

OK Go do their thing for Chevy

The band OK Go has won a lot of fans with their awesomely complicated, manually constructed music videos. Now, here they are performing their services for a new Chevrolet commercial:

The best songs from 2011 commercials

These days, the best way to get a song in front of millions of people fast isn’t radio, its television. As part of the Breaking Copy Year in Review, here are a few of the best songs that appeared in … Continue reading

David Attenborough can do no wrong

David Attenborough, the beloved presenter and narrator of nature documentaries, takes things in an unexpected direction in this new BBC commercial.

Did Apple give T-Pain an iPhone 5?

Okay, so Apple probably didn’t actually give a drool-worthy, all-glass iPhone prototype to T-Pain to show off in a music video. But something about this looks like a paid placement. See what I mean.

“This was Not written by some Publicist.”

Let’s pretend you’re a country music artist a little past your prime. Someone asks you a question on TV about politics. The right time to mention Hitler? No! It is not!

Old Navy and the jukebox from hell

Old Navy commercials are mini musicals. Their latest campaign takes some old, familiar songs and remakes them new lyrics. Take a listen, if your ears can handle it.

The best lyrics from the new Fountains of Wayne album

Here’s a music recommendation for writers: the band Fountains of Wayne. If you’re familiar, you already know they record catchy pop songs that play out like little stories and character studies. It’s great iPod music.

The Words With Friends rap song

“How many points can you brace yourself for? / I’ll throw quinoa on the board, chalk up 144.”

When the commercial makes the song

Watch TV in New York? I bet you’ve had a certain song stuck your head. It’s from a commercial for scratch-off lottery tickets, it’s totally infectious, and it goes, “Are you all you ready, are you ready, get set, are … Continue reading