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Category: Logos

Yahoo’s new logo and weekend work

Plenty of opinions have been written about the new Yahoo! logo. Personally, I think the most interesting thing about it is something Marissa Mayer, the Yahoo! CEO, wrote on her blog.

10 observations on the new American Airlines logo

1. Fresh paint won’t fix American Airlines.

Behold Apple’s new logo treatment

During the unveiling of the new iPad this week, Apple briefly flashed on screen a new treatment of its classic logo. It looks like this:

Associated Press introduces new logo

The Associated Press is updating its branding, replacing a logo in use since 1981. Here’s a look at the old and new AP logos:

JCPenney redesigns logo—again

What does it say about a brand if it redesigns its logo twice in a year? They’re nimble? Or they don’t know who or what they are? In the case of JCPenney, unfortunately, I think it’s the latter.

Heineken’s new logo (and capitalization!)

Heineken, in addition to producing really cool commercials, has a new, sleek, modern corporate logo. Don’t worry—it’s not going to be on the beer labels yet.

Here’s the new Red Lobster logo

Red Lobster, that ever-reliable source of hot, chewy seafood, has begun rolling out a new logo it announced late last year. It’s a fairly modest change. Naturally, there’s still a red lobster in the logo.

Great slogan for a food truck

50 Cent would be proud. Spotted in lower Manhattan:

Sarah Palin’s new Alaska-centric logo

Sarah Palin’s SarahPAC website just launched a redesign, including a new logo with a reinterpreted map of the United States. Here it is:

Mitt Romney’s logo looks familiar

The S.S. Romney has set sail! Yesterday Mitt Romney, the former Republican governor of Massachusetts, announced his exploratory committee for president. Check out his logo: