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Category: Copywriting

“What’s Your Wild Rabbit?”

I was riding my bike recently and saw a billboard with the line, “Few see it. Fewer chase it. What’s Your Wild Rabbit?” My first thought was, “Damn that’s good.”

Humor me

Have you ever met a good, unfunny copywriter? Doubtful.

Do one thing? Or do everything?

Is it better to do one thing, or do everything? When you call yourself a copywriter, you declare writing to be your specialty. Plenty of us get even more specific: Direct marketing, or digital, or broadcast, or SEO. Specializing is … Continue reading

Is your keyboard holding you back?

Lately I’ve been thinking a lot about computer keyboards. All of my creative output is transmitted through a computer keyboard. Don’t I deserve a really excellent one?

“You keep this up, you’re gonna be a copywriter.”

There’s nothing like advertisers advertising to advertisers. Here’s an online video promoting the 2012 Dallas ADDY’s. The slogan is, “Obsession has its place.”

Copywriter job roundup, 2/3/12

Here’s a roundup of some recent copywriting job listings around the U.S.

Copywriter job roundup, 1/27/12

Here’s a roundup of some recent copywriting job listings around the U.S.

10 ways to refocus when you’re stuck

Copywriting is sometimes fun, but often frustrating and rarely easy. A writer feels pressure to be creative on demand every day, and to stay focused amid a swarm of distractions. Here are some tips that might help you get back … Continue reading

Branding the next president

The Obama 2012 campaign doesn’t have an official slogan yet, but one possible contender is getting some attention: “Change Is.”

Copywriter job roundup, 1/20/12

Here’s a roundup of some recent copywriting job listings around the U.S.