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Lipton Brisk commercial: Episode I

From a galaxy far, far away comes this new commercial for Lipton Brisk starring a clay-animated version of Yoda.

My take? I’ve always liked the zany, clay-animated Brisk commercials, and I think the creative team did a decent job with what they were given. The ad is cute and funny. The problem is the whole thing is weighed down with mediocrity.

The commercial is timed with the 3-D re-release of 1999’s “Star Wars: Episode I: The Phantom Menace,” which was the first truly mediocre Star Wars movie. The villain is Darth Maul, a mediocre character. Even Brisk, a PepsiCo-Unilever jv, is a mediocre substitute for real tea.

As part of the campaign, there’s also two mobile apps you probably won’t download and a Facebook page you probably won’t visit.

For a better “Star Wars” commercial, please turn your advertising textbooks to last year’s “The Force” spot for Volkswagen.

As for Yoda, his own comment is apt: “Not yourself you look.”

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Who created this ad?

The Mekanism agency, which has created clay-animated spots for Brisk for years.

Who signed off on it?

Eric Fuller, brand director for Brisk, per The New York Times.

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Bonus: Anybody else thinking of Mel Brooks as Yogurt in Spaceballs? “Merchandising! Merchandising! Where the real money from the movie is made!”

— By Daryl Lang. Filed under Advertising, Technology

2 comments

  1. Bill says:

    I don’t see any other comments. Does that indicate how important your review is. Why not just have a Lipton Brisk and quit being mundane. It was cute and made me laugh (and go to the store).

  2. Qwerturtles says:

    Mediocre? He killed Qui-Gonn….

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