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What I did on my summer vacation

Hi! It’s good to be back writing the blog.

I haven’t published a post since May, and spent my summer on other endeavors: working, completing a triathlon, taking a class in email marketing, catching up on “Breaking Bad,” taking a vacation, and (oh yeah) getting engaged.

A programming note: Before the summer, I was spending about an hour a day on the blog, publishing 5 posts a week most weeks. At the same time, I felt like I needed 2 hours of work a day to make this blog the kick-ass resource I wanted it to be. Devoting that kind of time to a hobby/self-promotional tool doesn’t make sense. Going forward, I’m going to reduce the amount of time I spend on the blog. I’m going to focus on higher-quality, one-of-a-kind posts, and aim to publish 2 or 3 a week.

My focus will still be copywriting and today’s language. In addition, I plan to connect my posts to bigger arcs happening in our world. Here are some things that are currently on my mind that will shape the direction of my writing on this blog:

  • Self-improvement. I’ll be listening for ideas that shape successful people. Things like books to read, classes to take, and work habits to cultivate.
  • The changing American Dream. Increasingly, young adults see no reason to own a home and a car. This is a huge shift, and the words and symbols we use to talk about success have to change. I’ll be looking for cases where this is happening.
  • Inclusion. Too many people are wrongly pushed to the edges of society. It falls upon us to challenge words and images that contribute to the exclusion and marginalization of whole groups of people.
  • The mobile world. People rely more than ever on handheld devices for information. This trend seems to be moving only in one direction, and accelerating. How do writers and marketers keep up?
  • Hype vs. truth online. Why is email still such a juggernaut? Will SEO still matter a year from now? Are we placing too much trust in Gmail and Google Docs? Is Instagram unstoppable? Are we all done with Facebook yet? I love questions like those. I’ll do my best to keep up with technology, and to write honestly about an industry so susceptible to hype.
  • Humor. If you want something to get eyeballs online, make it funny. Even decorous institutions like the White House have to display a fast sense of humor on Twitter. Who’s truly funny these days, and who sounds forced and dim? Is there any hope for brands with a great product but no sense of humor? These are serious questions, and they need answers!

It’s going to be a good fall. I’d encourage you to follow Breaking Copy on Facebook and @BreakingCopy on Twitter, where I’ll share thought-starters and interesting articles. In addition to the comments on each post, those are great ways to talk back if you have feedback on my work. As always, thanks for reading!

Image:  © B & T Media Group Inc./Shutterstock

— By Daryl Lang. Filed under Copywriting

3 comments

  1. Welcome back. Wondered what you were up to.

    And yes, email has somehow become a secret weapon despite being decades old and declared obsolete by one “guru” after another. Zoinks.

  2. Stan says:

    Hey Daryl —

    You may be right about your comment on the changing American dream, but you view may be colored by your personal preferences. do we have any data or analysis to support the conclusion.

    Hard for me to give up my old profession of data and analysis before conclusions. :)

  3. Daryl Lang says:

    Hi Stan,
    There was a good article in The Atlantic this month with some data points about trends in home and car ownership — http://www.theatlantic.com/magazine/archive/2012/09/the-cheapest-generation/309060/
    That’s what was on my mind when I was writing this.

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