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Creative director describes famous Apple “1984″ ad


Steve Hayden writes, ” ‘Why 1984 won’t be like 1984′ was a headline penned by copywriter Gary Gussick. Brent Thomas and I found it in a pile of layouts from Chiat/Day, San Francisco, and thought we could make a spot out of it.” Read the rest of his story at Adweek.

 

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