What's hot:
 

Why I’m not blogging (much) any more

store_closed_shutterstock_23727208-560
Three years ago, I started Breaking Copy to help myself get more involved in the field of copywriting. I figured it might lead to some freelance and consulting work. I might learn a few things about writing for the Internet. I might make a few bucks from ads. And if all else failed, it would be fun.

Continue reading →

Yahoo’s new logo and weekend work

yahoo_logo
Plenty of opinions have been written about the new Yahoo! logo. Personally, I think the most interesting thing about it is something Marissa Mayer, the Yahoo! CEO, wrote on her blog.

Continue reading →

Everything on Mashable is a “holy grail”

holy_grail_150
If I edited Mashable, I'd ban the phrase "holy grail." Over the last few years, tech writers and the people they quote have used it to describe practically every marketing and technology fad. Behold a cliché out of control:

Continue reading →

How copywriting can turn $13 into $39.90

OLYMPUS DIGITAL CAMERA
I saw an amazingly awful ad in one of those coupon circulars in the newspaper recently. It's so shameless that I couldn't help be impressed. Let's pick it apart!

Continue reading →

5 lines that made me laugh out loud this summer

old_spice_soap_thumbnail
Once in a while, a phrase catches me off-guard that's so funny I shoot coffee out my nose. Here are five from the past few months.

Continue reading →

Breaking Copy summer vacation

Once again this summer, I'm taking a break from blogging. You may have noticed fewer posts lately anyway—blogging takes time, and I've been busy. I plan to pick the pace back up in September. See you then and thanks for reading!

If everything is urgent, nothing is urgent

fedex_urgent
Recently, I noticed something odd about FedEx envelopes. Every single one of them says "Extremely Urgent."

Continue reading →

Mister Rogers at the factory

mister-rogers-factory-tour-1
Ten years after his death, Fred Rogers is a social media sensation. It's chiefly because of a beautiful quote he once said about how to talk to children in a time of crisis.

Continue reading →

The Cloud… What does it even mean?

OLYMPUS DIGITAL CAMERA
Today, the phrase "The Cloud" is showing up in ads with annoying frequency. It's a trendy buzzword, but nobody seems to agree what it means. Let's see if we can come up with a definition of "The Cloud." Then we'll look at how companies are using that phrase in marketing and see if we can make any sense out of it.

Continue reading →

Prudential, talking life and death

prudential_billboard
A Prudential billboard went up near me lately with a terrific line on it. Every time I go past it, it gets me thinking.

Continue reading →