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May 6, 2013 8:51 am

If everything is urgent, nothing is urgent

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Recently, I noticed something odd about FedEx envelopes. Every single one of them says "Extremely Urgent."

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Apr 29, 2013 8:46 am

Mister Rogers at the factory

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Ten years after his death, Fred Rogers is a social media sensation. It's chiefly because of a beautiful quote he once said about how to talk to children in a time of crisis.

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Apr 24, 2013 8:00 am

The Cloud… What does it even mean?

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Today, the phrase "The Cloud" is showing up in ads with annoying frequency. It's a trendy buzzword, but nobody seems to agree what it means. Let's see if we can come up with a definition of "The Cloud." Then we'll look at how companies are using that phrase in marketing and see if we can make any sense out of it.

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Apr 11, 2013 9:50 am

Prudential, talking life and death

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A Prudential billboard went up near me lately with a terrific line on it. Every time I go past it, it gets me thinking.

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Mar 21, 2013 8:06 am

A list of posts I wanted to write…

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... but couldn't find the time to finish.

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Feb 22, 2013 7:54 am

How to sell a laptop with stupid copy

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Google introduced a new laptop computer yesterday with one of the laziest product callouts I've ever seen. It's fantastic. Let's take a look at what Google's hardware copywriters are up to.

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Feb 6, 2013 8:02 am

Two Super Bowl ads killed by the clock

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Advertisers often create both long and short versions of the same commercial. There are sensible reasons for this. Unfortunately problems happen when you try to cram a big, 1-minute concept into half the time. Here are two 2013 Super Bowl commercials that worked well in longer edits, but lost something when cut down to 30 seconds.

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Feb 3, 2013 3:01 pm

Today: Tweeting the Super Bowl

Watching the Super Bowl with a second screen today? Follow @BreakingCopy on Twitter for live commentary on the commercials!

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Jan 28, 2013 7:45 am

10 observations on the new American Airlines logo

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1. Fresh paint won't fix American Airlines.

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Jan 24, 2013 8:49 am

Crate & Barrel’s cool ampersand ads

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Crate and Barrel used to be one of those stores that I basically ignored. After all, a single dude can get everything he needs at Target, if not second-hand. Then you blink and suddenly you're shopping for area rugs and duvet covers with a ferocious sense of purpose.

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